Paint Ad

Fire Ad

Paper Ad

15 Second Commercials

• Paper words burnt to ashes - then reversed video
• Paint
• Water
• Crumpled
• Bunny?
• Birds
• Blocks being knocked down
• Cookies being eaten
• Written with flashlights

Final Logo

The new Microsoft lgo is better than the old logo for several reasons.

• It is aesthetically clean and simple.
• The logo is immediately recognizable no matter what color treatment is applied.
• The white text on a colored background stands out.
• The sans serif font makes the words easily readable.
• The six colors can be used in many combinations.
• The general look accurately reflects the new face of Microsoft.
• The simple graphic symbol can be applied to both print and time-based advertisements.

** Note: The square background is not part of the logo, but an indication of the background color of the ad, packaging, etc.

Logos!

Logo Color Scheme

These colors were chosen because they are vibrant, saturated, and eye-catching. By using such bright colors, Microsoft in turn can rebrand itself as a vibrant and fresh company.