The new Microsoft Logo will be clean and sharp, implying effective design of both the company and the product. It will be visually appealing and well balanced, but not so avant garde that it won't be applicable in several mediums. By using a sans serif font and a simple graphic as the logo, it will be recognizable no matter what color scheme is applied, unlike the current logo.
For example, the Apple logo is recognizable no matter what color or pattern is applied.
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