6. Pitch

Microsoft is in dire need of rebranding. With a recognizable name, a strong consumer base, and a huge percentage of the market share, Microsoft has little to lose and much to gain. As students become young professionals and the traditional businesspeople retire, Microsoft needs to look towards the future and capture the younger markets now. By aggressively promoting the rebrand through a 15 second commercial spot and print campaign, the new logo and clean aesthetic will become recognizable as the new and improved Microsoft. By improving its branding, Microsoft can improve its reputation as well.