The new Microsoft lgo is better than the old logo for several reasons.
- It is aesthetically clean and simple.
- The logo is immediately recognizable no matter what color treatment is applied.
- The white text on a colored background stands out.
- The sans serif font makes the words easily readable.
- The six colors can be used in many combinations.
- The general look accurately reflects the new face of Microsoft.
- The simple graphic symbol can be applied to both print and time-based advertisements.
** Note: The square background is not part of the logo, but an indication of the background color of the ad, packaging, etc.
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