Paint Ad

Fire Ad

Paper Ad

15 Second Commercials

• Paper words burnt to ashes - then reversed video
• Paint
• Water
• Crumpled
• Bunny?
• Birds
• Blocks being knocked down
• Cookies being eaten
• Written with flashlights

Final Logo

The new Microsoft lgo is better than the old logo for several reasons.

• It is aesthetically clean and simple.
• The logo is immediately recognizable no matter what color treatment is applied.
• The white text on a colored background stands out.
• The sans serif font makes the words easily readable.
• The six colors can be used in many combinations.
• The general look accurately reflects the new face of Microsoft.
• The simple graphic symbol can be applied to both print and time-based advertisements.

** Note: The square background is not part of the logo, but an indication of the background color of the ad, packaging, etc.

Logos!

Logo Color Scheme

These colors were chosen because they are vibrant, saturated, and eye-catching. By using such bright colors, Microsoft in turn can rebrand itself as a vibrant and fresh company.

Logo Characteristics

The new Microsoft Logo will be clean and sharp, implying effective design of both the company and the product. It will be visually appealing and well balanced, but not so avant garde that it won't be applicable in several mediums. By using a sans serif font and a simple graphic as the logo, it will be recognizable no matter what color scheme is applied, unlike the current logo.

For example, the Apple logo is recognizable no matter what color or pattern is applied.

6. Pitch

Microsoft is in dire need of rebranding. With a recognizable name, a strong consumer base, and a huge percentage of the market share, Microsoft has little to lose and much to gain. As students become young professionals and the traditional businesspeople retire, Microsoft needs to look towards the future and capture the younger markets now. By aggressively promoting the rebrand through a 15 second commercial spot and print campaign, the new logo and clean aesthetic will become recognizable as the new and improved Microsoft. By improving its branding, Microsoft can improve its reputation as well.